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 Adidas Ends Support for NADA
Sports-business | 26.10.2016

Sportswear Manufacturer Will No Longer Give Money to the Fight Against Doping

Adidas Ends Support for Anti-Doping Agency NADA

Adidas Ends Support for NADA. They can usually be seen in the stadium at Bundesliga football games: NADA’s doping inspectors, seen here with Hertha BSC’s Yannick Stark. (Quelle: Imago)
They can usually be seen in the stadium at Bundesliga football games: NADA’s doping inspectors, seen here with Hertha BSC’s Yannick Stark.
Bild: Imago
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The fight against doping in Germany has in one heavy blow lost a big source of income: Sportswear manufacturer Adidas is no longer going to sponsor NADA. Despite this, the company – which has its headquarters in Herzogenaurach, Germany – has said that it wants to try out an “alternative way of working together.”

Adidas is quitting the fight against doping: In a report in the Bild newspaper, Adidas spokesperson Oliver Brüggen confirmed the move and revealed that they had informed NADA of this as early as spring 2016. 

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NADA Will Lose €300,000 of Sponsorship Money with Adidas’ Exit

According to the report, the National Anti-Doping Agency is losing €300,000 of sponsorship money with this move. NADA executive Lars Mortsiefer told Bild: “We are very sorry that we will most likely be losing a partner who has been with us since the beginning.” Adidas has apparently not given NADA a reason for dropping its support.

“NADA’s Foundation Model Has Failed”

There have also been criticisms from the world of politics. Dagmar Freitag, CEO of Germany’s parliamentary sports committee, said: “The opinion is clear in sport and business that NADA’s financing should chiefly be the responsibility of the state. When it comes to NADA’s foundation model, we can say with confidence that it is a failure”.

Adidas spokesperson Brüggen said that the company is trying an alternative way of working together anyway. Furthermore, he also said that Adidas is actively working against doping, for example ending partnerships with athletes when they come under suspicion of doping.

Read here: Sponsors terminate contracts with Maria Sharapova because of doping scandal.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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