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 The online retailer JD cooperates with Liverpool
China | 11.05.2016

The Reds target markets in China

The online retailer JD cooperates with Liverpool

The online retailer JD cooperates with Liverpool. Sporting goods with the portrait of Jürgen Klopp are very popular in Liverpool (Quelle: Imago)
Sporting goods with the portrait of Jürgen Klopp are very popular in Liverpool
Bild: Imago
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Liverpool FC will work with then Chinese online retailer JD Worldwide and is therefore the first Premier League club with an exclusive online shop offer in China.

The employers of the German Football-Manager Jürgen Klopp have a large fan community in China; on the social media platform Weibo alone, 1.7 million people follow Liverpool FC. The Liverpool online shop will go online on 10 May and is the first of any English club on JD Worldwide.

On the online platform, items for sale include Liverpool FC shirts, brand-name sportswear, accessories and personalized souvenirs. 

Read more here about the development of football in China.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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