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 Women lift the business above 13 billion euros
Sports-Business | 19.01.2016

NPD Group: Latest figures on the German sporting goods market

Women lift the business above 13 billion euros

Women lift the business above 13 billion euros. Girl in a sportdress with a smartphone in her hand. (Quelle: Puma)
It’s mainly female customers who keep the German sporting goods business running.
Bild: Puma
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NPD Group, the large international market research firm, has presented its figures on the German sporting goods market for 2015. The numbers suggest that sales were up by 3 percent to 13.4 billion euros.

The driving force behind the increase was mainly women. They (women above the age of 14) contributed about 69 percent of the sales increase while holding a market share of altogether 39 percent (for footwear and garments only). The female factor came, however, only by 25 percent from women who exercise at least once per week. This suggests that women buy sporting goods rather for fashion and leisure reasons than for actual performance.


On the product side, the healthy evolution in the German market derived mainly from footwear which was up by 6 percent over 2014. Apparently, quality matters: The average sales price for a pair of sports shoes was 59 euros. That is by about 40 percent more than in other major western European markets.

Markus Huber (Quelle: ISPO)
Article by Markus Huber, editor
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