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American sportswear manufacturer Nike now sponsors Tottenham Hotspur's jerseys. Tottenham's five-year contract with Under Armour expires this season and will not be renewed.
From urban outdoor to outleisure - with new concepts, the outdoor market aims to get back on its feet and approach new customers.
China's thirst for knowledge in winter sports is huge. Expert Bridget Legnavsky tells ISPO.com how New Zealand assists and benefits itself.
Be it through Amazon's Alexa, Google Home, or IBM's Watson – artificial intelligence can be found in an ever increasing number of households, but retail is also seeing the benefits.
FC Bayern München continues to focus on the Asian market, and has opened an office in Shanghai to intensify contact with organizations, clubs, and local Bayern fans.
Outdoor retailer Mammut generated lower revenues in the financial year 2016 than in 2015. The important DACH region in particular became weaker.
Adidas is leaving the television business, and no longer wants to send out TV ad spots. This is meant to quadruple revenue in e-commerce by 2020.
These days, sustainability is a key element in the sports business.