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A$AP Rocky is one of the hottest rappers in the world – and an in-demand spokesperson. Now, the US sporting goods company Under Armour has concluded an endorsement deal with the rapper.
For 12 years, the sports brand Erima has supported German gymnastics champion Fabian Hambüchen. Now, the outfitter and the former professional gymnast and gold medal winner at Rio 2016 are ending their partnership, which had lasted even after the end of Hambüchen’s career.
Starting 2018, the Munich Marathon will have a title sponsor at its start for the first time in its history. The insurance group Generali secured the naming rights for itself until 2020.
The world’s largest trade fair for business founders, Bits & Pretzels, takes place on September 24 - 26, 2017 in Munich for the fifth time – a must for every start up. Networking and keynotes are the focus. Along with others, Philipp Lahm (Fanmiles), Oliver Kahn (Goalplay) and Runtastic enter the sports business. The network “Frauen verbinden” (Connecting women) invites visitors on an “Innovation Journey” at the Munich trade fair. And ISPO.com is once again media partner for Bits & Pretzels.
Private brewery Erdinger Weißbräu is remaining loyal to winter sports, and has extended its sponsorship agreement with the BMW IBU Biathlon World Cup.
Since an accident 15 years ago, the former BMX and mountain biking pro Tarek Rasouli has been in a wheelchair. He’s remained loyal to his sport as a successful businessman. He co-invented the Red Bull District Ride – here, he explains how biking continues to further develop: with its professionals and recreational athletes.
Win-win situation or destruction of the image? Opinions on the necessity of big sponsorship deals are divided.