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 Allianz Secures the Naming Rights to Juventus Stadium
Sportsbusiness | 02.06.2017

Juventus Stadium Becomes Allianz Stadium

Allianz Secures the Naming Rights to Juventus Stadium

Allianz Secures the Naming Rights to Juventus Stadium. Since the stadium’s opening in 2011, Juventus FC have been the Italian champions every year. (Quelle: imago)
Since the stadium’s opening in 2011, Juventus FC have been the Italian champions every year.
Bild: imago
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The stadium of the Italian record-breaking champions, Juventus FC, will be called “Allianz Stadium” as of the upcoming season. This agreement was made between the club, the Allianz insurance company and the Lagardère Sports Group, which currently holds the naming rights to the arena.

Allianz will own the naming rights from July 1, 2017 to June 30, 2023. International media outlets report that the naming rights to the 41,500 seater stadium will cost the insurance company EUR 3 million each year.

The sports venue, currently known as “Juventus Stadium”, will be the seventh stadium in the Allianz family.


“It’s with great pleasure that we welcome Allianz as special partners to give our home ground a new name”, said Giorgio Ricci, Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues at Juventus.

“The fact that global insurance giant Allianz has joined us underlines the status of Juventus as a top international team. Since the inauguration of our arena in 2011 we have been making sports history, and the stadium has played an important role in that as the place where we have celebrated the championship six times.”

Sergio Balbinot, Member of the Board of Allianz SE, stated: “We are extremely satisfied with this agreement, because in the world of football, this unique stadium belongs amongst the great classics of sporting venues.”

“Here Juventus FC, a team that can look back on a long line of extraordinary successes, plays against all great teams within Italy and beyond, who bring their fans from all over the world. And with more than 86 million customers, Allianz is one of the biggest names in insurance and asset management worldwide. The Allianz Stadium in Turin is an obvious choice for bringing the Allianz brand together with a place which produces first-class sporting achievements.

Stadiums which bear the Allianz name:

Allianz Stadium, Turin (Juventus FC)
Allianz Arena, Munich (FC Bayern München, TSV 1860 München)
Allianz Stadium, Sydney (Sydney FC)
Allianz Park, London (Saracens FC (Rugby))
Allianz Riviera, Nice (OGC Nice)
Allianz Parque, São Paulo (Sociedade Esportiva Palmeiras)
Allianz Stadium, Vienna (SK Rapid Wien)

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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