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 Winter Sports Firms Völkl, K2, Dalbello and Marker Sold
Sports-business | 31.05.2017

Newell Brands Announces Ownership Change

Völkl, K2, Dalbello and Marker Sold: Kohlberg & Company Take Over Winter Sports Firm

Winter Sports Firms Völkl, K2, Dalbello and Marker Sold. K2 will also have a new owner: Newell Brands has sold its winter sports divisions to Kohlberg & Company. (Quelle: Messe München GmbH)
K2 will also have a new owner: Newell Brands has sold its winter sports divisions to Kohlberg & Company.
Bild: Messe München GmbH
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Change of ownership for the famous winter sports brands Völkl, K2, Dalbello and Marker: Newell Brands has lived up to its announcement and sold its winter sports divisions to the US investors Kohlberg & Company. This was announced by Newell Brands on their website.

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This is the fourth change of ownership for the Lower Bavarian ski manufacturer Völkl since 2004.

“No staff cutbacks planned” at Völkl

Ski Made in Germany’s concept is not however an issue, said Völkl Managing Director Christoph Bronder to the “Süddeutschen Zeitung” newspaper. “There are no planned staff cutbacks, it’s rather the opposite. We are ramping up our production and are banking on rising orders.”



Völkl Sale Announced in Autumn 

The new owner was one of eight interested parties. Kohlberg & Company is investing around 215 million euros and in return will receive the companies K2, Marker, Dalbello, Madshus, Line, Full Tilt, Atlas, Tubbs, Ride and BCA, along with Völkl.

Outdoor retailer Marmot is however staying with Newell Brands. Zoot and Squadra will also be sold in an extra deal, the US company shared.


Newell CEO Michael Polk spoke of a “quick exit” from the winter sport companies in autumn 2016. Now the planned sale is complete. Newell Brands acquired Völkl and Co. in December 2015 when they took over their previous owners, the Jarden Corporation, for 13.4 billion euros.

Völkl is Germany’s only remaining ski manufacturer and it employs around 400 workers at its site in Straubing. At the beginning of 2017, Marker, Dalbello, and Völkl had announced plans to trade as MDV Sports in the future.

Video: The winter sports trends for 2017/2018

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