“We’ve created a platform that makes it possible for people all over the world to play a part,” says Eric Liedtke, board member of Adidas AG, “Through an everyday activity like running, they create awareness and get involved in doing away with disposable plastic.”
Behind Parley for the Oceans is a platform that takes a stand for the protection of the world’s oceans. Cyrill Gutsch is the founder of this initiative: “Run for the Oceans is an occasion to celebrate the oceans, a moment of reflection, a peace parade.”
Adidas has been a partner of Parley for the Oceans for two years. “By reducing and ultimately eliminating plastic in our products, we’ve made the first steps in the right direction,” says Liedtke.
Runners can support the movement for clean oceans by participating in physical, digital, and audio runs. What’s behind it:
Those who’d like more information on the campaign can find it here.