Also, big-wave surfer Sebastian Steudtner will be supported as a brand ambassador for Mercedes-Benz. The car manufacturer justifies its increased commitment to the surfing sport as “the brand’s venture into modernity, progressivity and dynamics”, as Georg Abel, head of Sales Service Mercedes-Benz Cars Deutschland worded it to “Sponsor News”.
“The brand Mercedes-Benz is constantly developing and is finding new ways to communicate”, says Georg Abel. “The sports like wind and kite surfing as well as stand up paddling are a perfect match with Mercedes and the brand’s zeitgeist, because both connect the passion for dynamics, innovation and the aspiration for top performance.”
Every now and then, 200,000 visitors will flock to the surfing competitions – they will be informed about the newest car developments there. “The V-class and Marco Polo are the two vans that we have in the program and they are the ideal companions for water sports, leisure time and holidays”, says Jochen Dimter, business manager for Transporters and Vans in Mercedes-Benz Sales.
Mercedes-Benz is particularly engaged in sport sponsorship with football (e.g. the German national team, VfB Stuttgart, Junior Cup), tennis (e.g. ATP Tournament in Stuttgart), golf (e.g. The Masters, Ryder Cup, After Work Golf Cup), car racing (e.g. Formula 1, DTM) and equestrian sports (e.g. CHIO Aachen).
In October 2016, Mercedes-Benz signed Germany’s triathlon star Jan Frodeno as a brand ambassador. Mercedes also runs a cost-intensive charity project with the Laureus World Sports Award.