The drop in sales can be explained by a “shift in the product in the product mix,” Lowa announced. CEO Werner Riethmann also explained the slump compared to the previous year with a special effect from 2015, when a large-scale order by NATO for military footwear was received in France.
The company from Upper Bavaria, which produced shoes in the mountain, outdoor, and travel segment, registered increased demand for models from all-terrain sports collections and in the children’s shoes sector. Lowa produces about 2.5 million pairs of shoes in Europe annually, and employs over 250 workers at its Jetzendorf location.
Lowa Sportschuhe GmbH has been owned by the Italian group Tecnica since 1993.