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 Lowa Reports Slump in Sales: 2016 Business Figures
Outdoor | 16.05.2017

Outdoor company wants to grow again in 2017

Lowa Reports Slight Slump in Sales Due to “Shift in the Product Mix”

Lowa Reports Slump in Sales: 2016 Business Figures. Lowa produces a total of 2.5 million shoes per year, CEO Werner Riethmann tells. (Quelle: Lowa)
Lowa produces a total of 2.5 million shoes per year, CEO Werner Riethmann tells.
Bild: Lowa
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Lowa Sportschuhe GmbH registered a slight slump in sales in 2016. The outdoor company from Jetzendorf announced this. According to them, turnover sank from 152 to 147 million euros, “but another growth in sales to 153 million euros is expected for the year 2017.”

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The drop in sales can be explained by a “shift in the product in the product mix,” Lowa announced. CEO Werner Riethmann also explained the slump compared to the previous year with a special effect from 2015, when a large-scale order by NATO for military footwear was received in France.



Lowa produces about 2.5 million pairs of shoes

The company from Upper Bavaria, which produced shoes in the mountain, outdoor, and travel segment, registered increased demand for models from all-terrain sports collections and in the children’s shoes sector. Lowa produces about 2.5 million pairs of shoes in Europe annually, and employs over 250 workers at its Jetzendorf location.

Lowa Sportschuhe GmbH has been owned by the Italian group Tecnica since 1993.

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ISPO (Quelle: ISPO)
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