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 Strong Start for the Year: Adidas CEO Rorsted Presents the Numbers
Sports-Business | 05.05.2017

Prognosis for the Full Year of 2017 Confirmed, Reebok also On Course

Adidas Figures for Q1: CEO Kasper Rorsted Announces Strong Start of the Year

Strong Start for the Year: Adidas CEO Rorsted Presents the Numbers. Adidas Neo is also making for growth at the sporting goods corporation from Herzogenaurach. (Quelle: adidas)
Adidas Neo is also making for growth at the sporting goods corporation from Herzogenaurach.
Bild: adidas
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Strong numbers from Adidas: The second-largest sporting goods manufacturer in the world has increased its revenue by 19 percent in the first quarter of 2017. CEO Kasper Rorsted spoke of “sustained revenue and profit dynamics” on Thursday. Reebok also seems to be on target.

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Adidas’ profits in Q1 increased by as much as 30 percent compared to the same period the year before, to 455 million euros (2016: 350 million euros). Adidas boss Rorsted confirmed the prognoses for the overall year of 2017.

Rorsted: Running and Outdoor Are Strong

“Our most important brands – Adidas and Reebok – and all of our major markets have generated double-digit revenue increases,” said Rorsted. 18 percent revenue increase at Adidas versus 13 percent at Reebok.


In total, Adidas generated a revenue of 5.671 billion euros in Q1; in 2016, it was 4.769 billion euros. The growth “primarily traces back to double-digit growth in the categories Running and Outdoor, as well as adidas Originals and adidas neo,” Adidas disclosed.

Aside from that, the company has especially grown in the e-commerce sector; that’s where the turnover grew by 53 percent in the first three months.

Video: The Best Outdoor Products

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