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 Adidas and Siemens Are Cooperating on Digital Production
Sports-business | 27.04.2017

Technology company installing “Digital Twin” for Speedfactory processes

Adidas and Siemens Are Cooperating on Digital Production of Sporting Goods

Adidas and Siemens Are Cooperating on Digital Production. The first Adidas Speedfactory is in Ansbach, Germany, not 50 kilometers away from the company headquarters in Herzogenaurach.
The first Adidas Speedfactory is in Ansbach, Germany, not 50 kilometers away from the company headquarters in Herzogenaurach.
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With the Speedfactory, Adidas aims to revolutionize the production of sporting goods – and Siemens will soon help, reports say. The sporting goods giant and the technology company have announced a cooperation. With the help of a “digital twin,” a digital likeness of the Speedfactory, the entire production process will soon be simulated, tested, and optimized.

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Klaus Helmrich, member of the Siemens executive board, emphasized the scope of the cooperation with Adidas. “The Adidas Speedfactories show where the path of production in the future is headed,” he said.


Speedfactory: Shoes from the 3D printer

With the help of production in a Speedfactory, Adidas aims to be able to react quickly to individual customer requests. The first Adidas plant in Ansbach is set to incorporate the series production of sports shoes from 3D printers in the fall. Another Adidas Speedfactory is currently being established in Atlanta.

“Our consumers [...] demand the highest degree of individuality and quality,” said Gerd Manz, Vice President of Technology Innovation at Adidas, on the cooperation with Siemens. “With Speedfactory, we can completely rethink conventional processes and meet these demands.”

Video: The digitization of the sports industry

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