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 Foot Locker: Singer Dua Lipa Meant to Entice Young Women
Sports-business | 14.03.2017

Sports Retailer Continues to Improve

Foot Locker: Good Business Figures and Dua Lipa as New Brand Ambassador

Foot Locker: Singer Dua Lipa Meant to Entice Young Women. British singer-songwriter Dua Lipa is the new brand ambassador for Foot Locker in Europe. (Quelle: Foot Locker)
British singer-songwriter Dua Lipa is the new brand ambassador for Foot Locker in Europe.
Bild: Foot Locker
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Things are on the move at Foot Locker: The retailer for sneakers and sports fashion is impressive with its latest business figures – and has signed on up-and-coming British singer Dua Lipa as a new brand ambassador for Europe.

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Footlocker generated roughly 7.8 billion dollars in revenue last fiscal year, an increase of nearly five percent. The US company had over 622 stores in Europe by late January 2017, and was able to expand its position there as well. For many investors, Foot Locker's share is currently on the rise.

Foot Locker: Dua Lipa as brand ambassador 

With its product range, the company from New York City was above all able to score with its young target group – and strengthening its focus on fashion for young women. The cooperation with the 21-year-old singer-songwriter Dua Lipa from London fits with the concept. The up-and-coming singer is the new brand ambassador for Foot Locker in Europe.

Nick Jones, Vice President and General Manager of Foot Locker Europe, says, “We’re excited to have a true sneakers fan with an enviable sense of music and style on board with Dua. 2017 will be a year with fantastic women’s collections, and we’re looking forward to cooperating with this influential young woman who inspires our customers.”

Video: Fashion show at the ISPO pool


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