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 Zalando is Buying Kickz: Online Giant Explains Offline Experiment
Sports-business | 02.03.2017

Europe’s leading online retailer is buying the basketball specialist

Kickz Now Belongs to Zalando: Streetwear Retailer as an “Extremely Exciting Field for Experimentatio

Zalando is Buying Kickz: Online Giant Explains Offline Experiment. Zalando is on a growth course: The online fashion retailer is acquiring Kickz.
Zalando is on a growth course: The online fashion retailer is acquiring Kickz.
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Zalando is Buying Kickz: Europe’s leading online retailer is drawing attention in the sports and fashion industry with its acquisition of basketball and streetwear retailer Kickz. That’s because this gives Zalando access to stores in 15 German city centers. Zalando founder and chairman David Schneider calls the Kickz acquisition “an extremely exciting field for experimentation that provides space for tests with specialists within our platform.”


Schneider even announced the unconventional procedure at Zalando during his keynote speech at ISPO MUNICH 2017: “We won't win if we simply rest on our laurels.”

Zalando focusing on growth

Zalando explained its interest in Kickz in a press release: “Zalando wants to strengthen its sports and lifestyle segment, especially the basketball sector, with the purchase.”

Zalando’s management board consists of Rubin Ritter (left), David Schneider (center), and Robert Gentz.
Zalando’s management board consists of Rubin Ritter (left), David Schneider (center), and Robert Gentz.

Kickz was founded by Christian Grosse in Munich in 1993, and now operates 15 stores – including locations in Hamburg, Berlin, Stuttgart, and Cologne. “We’re investing so we can grow quickly. That’s why we’re proud to have expanded our business in such a profitable way,” Zalandos co-CEO Rubin Ritter said.

Zalando using 15 Kickz stores 

But Zalando can not only use the Kickz acquisition to present its fashion lines in city centers; they also want to use the stores for other purposes. “Zalando could use them for faster deliveries or accepting returns. They could also be the location for personal consultation meetings or local events,” David Schneider told the “Süddeutsche Zeitung.”

The Kickz acquisitions isn’t Zalando’s first step in the offline world, however: Two Zalando outlets can be found in Berlin as part of a partnership with Adidas.

According to Zalando, they registered over 20 million customers in 2016, with revenue growing by 23 percent to 3,639 million euros. Kickz generated 42 million euros in revenue in the 2015 fiscal year.

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ISPO (Quelle: ISPO)
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