As soon as you step into hall B6 you realize: this here is something different. While in other parts of the trade fair, exhibitors outplay each other with the most spectacular stall set-ups, POLYGON gives you visual space to breathe. And its puristic design clearly draws your attention to its brands and their products.
At least during the day. At the evening draws in, POLYGON becomes ISPO MUNICH's party hotspot. No other place invites visitors to enjoy their post-work drinks in such a relaxed atmosphere, in no other place is business intertwined so organically with the exuberance of the action sports crowd.
Having paid the hall a visit, Marcus Hefter, ISPO Exhibition Group Director, couldn't agree more. "The POLYGON concept is a full success The welcoming atmosphere is fantastic – and the brands have understood the idea of using POLYGON to attract more attention and present their products in just the right way."
The decision to completely restage the action sports sector is also representative of the industry as a whole: In times in which it is becoming increasingly difficult to achieve and maintain financial success and in which winter sports are having to deal with the challenges of climate change, the industry is returning to its defining values: working together for a common goal, on a level playing field.
This sense of being and working together could hardly have been demonstrated more effectively than on Sunday, when the crowds got together in the hall's central bar, surrounded by the powerful beats of the Munich-based club Harry Klein. This is officially the coolest part of the trade fair. "I am happy that the concept is so successful," says Markus Hefter. "We have created a central focal point that is perfect for interaction and partying."
But of course the party didn't end there. The action sports community moved on to the actual Harry Klein club in downtown Munich – and spent another hour or two dancing the night away.