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 FC Bayern Expanding Commitment in China
Sports business | 02.11.2016

Cooperation for Chinese Soccer and Own Brand

FC Bayern München Enters into a Partnership with Eco-Park Qingdao in China

FC Bayern Expanding Commitment in China. Jörg Wacker (2nd from left) of the FC Bayern in the Chinese embassy in Berlin (Quelle: FC Bayern München)
Jörg Wacker (2nd from left) of the FC Bayern in the Chinese embassy in Berlin
Bild: FC Bayern München
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FC Bayern München is focusing further on internationalization, and is entering into a partnership with the German-Chinese eco-park Qingdao in China. In addition to Chinese soccer, the FC Bayern brand is also set to be further strengthened.

FC Bayern München and the German-Chinese eco-park Qingdao agreed upon a cooperation on Thursday in the Chinese embassy in Berlin.

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In addition to establishing the “FC Bayern Football School” in Qingdao, the partnership comprises the constant presence of youth coaches from the German record champion, the support and training of Chinese players and coaches in Munich, and a regular exchange of experience.

FC Bayern strengthening international presence

As Chairman of Internationalization and Strategy for FC Bayern, Jörg Wacker welcomed the collaboration with the German-Chinese pilot project for sustainable city development: “We wanted to play an active part and make a contribution to the development of soccer in China. In addition, the on-site presence of the FC Bayern brand in China is another important component of our international strategy.”

The Chinese ambassador Mingde Shi sees “a new standard when it comes to exchange in the fields of sports and culture.” Shi hopes that the project “will become a model for sports exchange between China and Germany.”

The Eastern Chinese, nine-million-inhabitant metropolis of Qingdao is one of five cities named as “football cities” by the government. Here, Chinese soccer – also with the help of European clubs and associations – will be brought to a level suitable for the World Cup by 2030. 


ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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