The sportswear manufacturer is always trying to open new paths and to drive the digitization of its business forward. Alongside NFL star Cam Newton, Under Armour has also got Snapchat on board for the new app.
Just like in lots of gaming classics, Cam Newton can be controlled virtually. High scores can be posted to Snapchat. Under Armour hopes that the mini-game will provide further support to the Newton-featuring advert released in September. The app is currently only available in North America.
For years Under Armour has been growing into one of the fastest in the sportswear industry. Alongside a huge growth rate, the company has also increasingly been building up its digital portfolio. Along with Cam Newton, Under Armour has also picked up other sport stars including Michael Phelps.