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 Nike Vying for Outfitter Agreement with Adidas Club Real Madrid
Sports-business | 09.09.2016

Top outfitter deals in soccer: FC Bayern takes in significantly less

Real Madrid Stands Before a Record Outfitter Agreement: Nike Vying for Adidas Club

Nike Vying for Outfitter Agreement with Adidas Club Real Madrid. Toni Kroos celebrates with Real Madrid in Adidas jerseys – but that could change starting 2020. (Quelle: Imago)
Toni Kroos celebrates with Real Madrid in Adidas jerseys – but that could change starting 2020.
Bild: Imago
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Adidas club Real Madrid is being courted heavily by outfitter Nike, reports “Okdiario.” According to the Spanish newspaper, Nike is offering an annual sum in the amount of 120 million euros – and thus double what FC Bayern collects from Adidas. The long-term deal between Real Madrid and Nike would be the richest outfitter agreement in the international soccer business.

The current contract between Adidas and Real Madrid will still run until 2020, and amounts to around 45 million euros per year – too little for the “Royals,” writes “Okdiario”. But Adidas won’t give up the sport’s most coveted outfitter deals without a fight, and is said to have submitted a mega-offer for extending the contract already in early 2016

FC Bayern playing traditionally with Adidas

Nike and Adidas are currently vying for the top assets in international soccer. Right now, FC Barcelona is at the forefront. The Catalans are set to receive roughly 100 million euros from Nike annually. Adidas snagged Manchester United in 2015, and pays the English record champions around 94 million euros.

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FC Bayern is the solitary peak in Germany with 60 million euros from shareholder Adidas, but internationally the German record champions are significantly behind the top of the world. In the contract running until 2030, revenues can nevertheless still rise to up to 90 million euros. presents the table of the most lucrative outfitter agreements in international soccer:


FC Barcelona


€100 million


Manchester United


€94 million


FC Bayern


€60 million


FC Liverpool

New Balance

€59 million


Real Madrid


€45 million


FC Arsenal


€40 million


FC Bayern is still clearly behind FC Bayern with 38 million euros per year, but that will change in 2017: Nike has snatched the “Blues” away from Adidas.

The reason for the mega deals

Why are sporting goods manufacturers scrambling for the top clubs? The sales of jerseys and merchandising items are booming – and outfitters are making some marvelous money. After the mega deal with Man United, Adidas CEO Herbert Hainer said, “We’re expecting sales in the amount of 1.77 billion euros over the entire duration.”

In the topic of jersey sponsorship, things are incidentally going very well for FC Bayern – in international comparison, as well: At 30 million euros, Real Madrid collects around five million euros less from the airline Emirates than the Munich-based team gets from partner Telekom.

ISPO (Quelle: ISPO)
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