In general, Intersport and Sport 2000 can be satisfied with the first half of 2016: The two sports retail giants recorded a growth in sales of one percent. However, the figures also bring to light fundamental problems – and digitization remains a major challenge.
“Due to the weak winter season, our retailers were under pressure at the beginning of the year,” said Kim Roether, CEO of Intersport, at the trade fair ‘OutDoor’ in Friedrichshafen. “We achieved a turnaround in the spring, although the knock-on effect of the UEFA European Championship started quite late. The German Football Association strip, a premium product, was exposed to unbelievable price pressure earlier than ever before.
Intersport were able to compensate for the weak winter season with strong outdoor sales: “The outdoor sector appeals to broader range of customers than ever before,” says director Jochen Schnell. At the trade fair ‘OutDoor’ the company explained that Sport 2000 has also benefited. “Recently we were once again able to strengthen our leading position in the market by acquiring some absolutely top outdoor shops," says CEO Hans-Hermann Deters: “The group of outdoor professionals recorded double-digit growth in the first half of the year.”
Intersport and Sport 2000 certainly won’t be able to influence the weather in future, but they will be able to influence how they deal with digital developments. At Sport 2000 the online stores were recently relaunched, focusing on Click & Collect and improved transparency in product availability. “For this, the retailer must neither have its own online shop, nor think about the topic of online payment. For our partners, we provide an efficient multi-channel solution with minimal effort on the part of the retailer,” says Hans Allmendinger, marketing manager at Sport 2000.
Intersport also sees the need to well position itself in this area and also develop further: “The key to success will be the intelligent use of our data. It is our goal to link together the existing customer, area and market data for our retailers in such a way that we can derive concrete recommendations for the managing of the business,” says Roether.