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 Adidas launches new digital platform
Sports-business | 11.05.2016

Sporting goods manufacturer widens digital range

Adidas launches new digital platform

The head office of Adidas is in Herzogenaurach in the region of Franconia in Germany (Quelle: Adidas Group)
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With “GamePlan A” the sporting goods manufacturer Adidas has launched its new digital platform.

The project is aimed at the interface between sports, business and lifestyle and hopes to reach the target group of people who are creative and who think entrepreneurially. “GamePlan A” was started by the Corporate Communication department of Adidas Group and is the successor of Adidas Group Blogs that was introduced in 2011.

The content published on the platform is additionally communicated on the company’s social media channels on LinkedIn and Twitter. “In the future, we would like to generate even more content about the community, provide new and interesting information and offer the community a platform”, says Jan Runau, the head of corporate communication.

Read more about Adidas’s business figures for the first quarter of 2016 here.

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