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 VfL Wolfsburg has a new outfitter
Sportsbusiness | 27.04.2016

Sponsorship in the Bundesliga

VfL Wolfsburg has a new outfitter

VfL Wolfsburg has a new outfitter. Nike’s comeback at VfL: After Adidas and then Kappa, the U.S. company is now supplying the football shirts again.
Nike’s comeback at VfL: After Adidas and then Kappa, the U.S. company is now supplying the football shirts again.
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On the outfitting front, there is good news, as expected, for VfL Wolfsburg, as the Wolfsburger Allgemeine newspaper reports.

From the next season, Nike will again supply the football shirts for VfL and it is thereby replacing Kappa. The contract with the Italian brand actually continues to run until the end of the 2018/19 season, but it is now being ended early.

According to the Wolfsburger Allgemeine, the Nike deal should have a term of nine years and bring the current German Football Association cup winners a sum in the mid-range of the single-digit millions – purportedly considerably more than Kappa.

Sponsorship of four Bundesliga teams

Nike has already been the outfitter of the team from Lower Saxony, from 2004 to 2009. The U.S. company is currently the football shirt supplier for the Bundesliga teams Werder Bremen, FC Augsburg, Hertha BSC Berlin and Eintracht Frankfurt.


Nike recently announced collaborations with superstars such as LeBron James and Kobe Bryant. An extension is allegedly in order with FC Barcelona. Also the cooperation with the skater Nyjah Huston and the Premier League were recently concluded or extended. However, Nike terminated their contract with Manny Pacquiao following the boxer’s homophobic remarks.. 

The cofounder of Nike, Phil Knight, made headlines due to a 400 million dollar donation .

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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