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 Li Ning Once Again in the Black
Sports-business | 21.03.2016

Sportswear manufacturer

Li Ning Once Again in the Black

Li Ning Once Again in the Black. A pair of Li Ning shoes. (Quelle: Li Ning)
"Li Ning" was founded in 1989 by former artistic gymnast Li Ning.
Bild: Li Ning
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Chinese sportswear manufacturer Li Ning is once again turning a profit. The company was able to report a positive income equivalent to 1.95 million euros for 2015.

In 2014, Li Ning still had a loss equivalent to 106 million euros. Now, the numbers are positive again: sales in 2015 rose by 17 percent to the equivalent of 960 million euros.

One reason for the good financial year was also policy by the Chinese government to enhance promotion of the sporting goods industry. There's generally a large sports trend in the Middle Kingdom. This development is made particularly noticeable in soccer.

ISPO (Quelle: ISPO)
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