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 Hydro Flask bought by Helen of Troy
Equipment | 14.03.2016

The drinking bottle manufacturer wants to expand in Europe

Hydro Flask bought by Helen of Troy

Hydro Flask bought by Helen of Troy. Hydro Flask bottles were presented at ISPO MUNICH in 2016 (Quelle: Hydro Flask)
Hydro Flask bottles were presented at ISPO MUNICH in 2016
Bild: Hydro Flask
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The listed consumer goods company Helen of Troy has bought the drinking bottle manufacturer Hydro Flask.

The American company Hydro Flask was represented at ISPO MUNICH 2016 for the first time, and will retain its headquarters in Bend, Oregon. The European headquarters will open in Switzerland with support from Helen of Troy.


The new parent company should be able to raise brand awareness in Europe more quickly. In the USA, Hydro Flask is one of the fastest growing private companies, which is why Hydro Flask highlighted that the takeover was not due to economic difficulties.

“This offers us an incredible opportunity for continued growth and industry leadership, thanks to the efficiencies and global resources provided by our new parent company,” explains Scott Allan, Hydro Flask President and CEO.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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