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 Puma increases involvement in handball
Sports-Business | 01.03.2016

New outfitter campaign

Puma increases involvement in handball

Puma increases involvement in handball. May soon be outfitted by Puma: THW Kiel.
May soon be outfitted by Puma: THW Kiel.
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Alongside its football business, sportswear manufacturer Puma wants to invest heavily in handball. The company from Herzogenaurach even talks of it as a second mainstay that should be developed. 

According to “Sponsors”, Matthias Bäumer, Puma General Manager, said: “In addition to football, Puma wants to place greater emphasis on handball from 2016 and invest in the sport again.”

“Sponsors” also reports that Puma is negotiating with the THW Kiel handball team in relation to an equipment contract. The top team in the national handball league will be outfitted by Adidas until the end of the 2016/2017 season.

Handball has been important to Puma for many years: Ex-handball star Stefan Kretzschmar is a brand ambassador and will “strategically support the company to expand in the handball sector,” according to Bäumer. 

Puma recently published weak consolidated results, but in contrast, sales have improved.

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