ISPO.com ist auch auf deutsch verfügbar ×
 Head wants to be the winter-sports frontrunner in China
ISPO-Beijing | 25.02.2016

Sales agreement with B.C. Sports

Head wants to be the winter-sports frontrunner in China

Head wants to be the winter-sports frontrunner in China. First-class showcase on the information platform for the Chinese-Asian sports-products market. At ISPO BEIJING, Head underlined that it intends to play a leading role in the regional winter-sports market. (Quelle: Markus Huber)
First-class showcase on the information platform for the Chinese-Asian sports-products market. At ISPO BEIJING, Head underlined that it intends to play a leading role in the regional winter-sports market.
Bild: Markus Huber
Share article:
Rate article:
At ISPO BEIJING a strategic partnership for the roll-out of nationwide sales was announced by Head. Starting with the fall/winter season 2016/17, sales of Head in China will be taken on by B.C. Sports, the large Nanjing-based sales and licensing company for the Chinese market.

However, B.C.’s assignment will be limited to Head’s winter-sports-related product offering. In the Chinese capital, Head Exec Peter Schott also emphasized that Head intends to become the number one ski brand in China.


When the sales deal was signed with Head Exec Peter Schott, B.C. founder and CEO Steve Huang pointed out that his company intended to build a second pillar in winter sports after becoming a strong player in the outdoor category. So far, the company has sold and had the concession for Northland and Lowa and sold Leki too.

As for the latter, B.C. has been putting its focus on the trekking-pole offering. The German brand of ski poles will complement Head’s ski collection as well. At ISPO BEIJING 2015, B.C. Sport agreed to handle the Chinese business belonging to Halti, the Finnish marketer of outdoor- and winter-sports apparel and equipment.


Peter Schott told trade visitors in Beijing that winter sports accounted for 40 percent of Head’s global sales. The other categories are racquet sports (also 40 percent), diving (led by the Mares and Dacor brands), and 2 percent by sportswear and licensed products each. 

Markus Huber (Quelle: ISPO)
Article by Markus Huber, editor
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media