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 Columbia appoints new chief for Mountain Hardwear
Sports-Business | 23.02.2016

Outdoor

Columbia appoints new chief for Mountain Hardwear

Columbia appoints new chief for Mountain Hardwear. Mountain Hardwear, the high-end Columbia Sportswear brand, has a new brand president in John Walbrecht. (Quelle: Mountain Hardwear)
Mountain Hardwear, the high-end Columbia Sportswear brand, has a new brand president in John Walbrecht.
Bild: Mountain Hardwear
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Columbia Sportswear has appointed a new brand president for Mountain Hardwear. Effective March 7, the position will be filled by John Christian Walbrecht, a seasoned executive in the outdoor and snowsports industry.

Since 2012, Walbrecht has run the North American business of the Swedish Fenix Outdoor group with its brands Fjällräven, Primus, Hanwag and Brunton. In addition, he held leading positions at Brandbase with its snowboard labels Nomis, Technine and Sound. Among other responsibilities at skiwear brand Spyder, he acted as president for Europe.


Most recently, Mountain Hardwear was steered, on an interim basis, by Scott Kerslake, head of apparel maker Prana, which is equally a part of the Columbia family of brands along with Montrail and Sorel. Kerslake stepped in after former MHW president Topher Gaylord left the company.

Markus Huber (Quelle: ISPO)
Article by Markus Huber, editor
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