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 Treksta making inroads into the German market
Outdoor | 02.02.2016

Functional Outdoor footwear from Korea

Treksta making inroads into the German market

Treksta making inroads into the German market. Showing at ISPO MUNICH: Korea’s large shoe manufacturer Treksta. (Quelle: Markus Huber)
Showing at ISPO MUNICH: Korea’s large shoe manufacturer Treksta.
Bild: Markus Huber
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Treksta, the leading brand of outdoor footwear in South Korea, has appointed Tatonka as distribution partner for the German market.

The brand has already moved to make it into local shoe retail. This time, they want to penetrate the sports and outdoor channels. Besides Treksta and its own offer of outdoor products, Tatonka represents U.S. footwear marketer Teva in Germany.


Andreas Schechinger, Tatonka’s managing director, pointed out that there was no overlap between the two shoe brands. In Munich at the show, he told ISPO.com that Tatonka’s main focus is on highly functional footwear, while Teva covers the sandals and lifestyle-oriented shoes categories.

 

Markus Huber (Quelle: ISPO)
Article by Markus Huber, editor
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