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 Are Adidas to end sponsorship contract in wake of IAAF doping crisis?
Sports business | 25.01.2016

Scandal for the International Association of Athletics Federations

Are Adidas to end sponsorship contract in wake of IAAF doping crisis?

Are Adidas to end sponsorship contract in wake of IAAF doping crisis?. Mare Dibaba at the marathon finish line
Could Adidas sponsorship, as seen here at the 2015 Athletics World Championships in Beijing, soon come to an end?
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Sportswear manufacturer Adidas are reported to be terminating their contract as the main sponsor of the International Association of Athletics Federations (IAAF) earlier than planned. This move comes in the wake of a doping and corruption scandal.

The scandal of the international athletic association seems to have far-reaching consequences. As the BBC reported, the German sportswear giant Adidas is backing out of its involvement in athletics. With this step, the IAAF will lose its biggest sponsor – four years before the contract was due to end.


Adidas allegedly paid 7.4 million euros per year

According to BBC reports, the sponsorship deal between Adidas and IAAF was worth 7.4 million euros per year. Adidas has already informed the athletics association that it would be terminating the contract earlier than planned. An official statement has yet to be released by either party.

Prevalent doping problem

The sports association has had to defend itself against allegations of a prevalent doping problem not only since the new report of the World Anti-Doping Agency (WADA). It was recently reported that the French court had pressed charges against the President of IAAF, Lamine Diack, on suspicion of money laundering and corruption. Other officials are also under investigation.

ISPO (Quelle: ISPO)
Article by ISPO.com, editorial staff
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