ISPO.com ist auch auf deutsch verfügbar ×
 KTC production in China
Companies | 18.01.2016

A look behind the scenes

KTC production in China

A worker in the KTC-factory (Quelle: KTC)KTC workers are older than the average worker in an apparel factory - and thus more experienced. (Quelle: KTC)Workers produce high-quality products in hard spade-work. (Quelle: KTC)Gerhard Flatz, KTC managing director  (Quelle: KTC)Working with laminates requires close attention. (Quelle: KTC)CSR expert Prof. Dr. Nick Lin-Hi looks at the working conditions at KTC. (Quelle: KTC)Workers at the KTC factory at work (Quelle: KTC)Manual work in the high-end segment calls for a lot of experience. This is readily available in China. (Quelle: KTC)
A worker in the KTC-factory (Quelle: KTC)
High-tech company KTC is located in the calm city of Heshan. It is a nice place to live, but companies are fully aware of the disadvantages of the location. In the prosperous region between Guangzhou and Hong Kong, manufacturing firms are short of highly qualified and affordable staff. Once they have them, they have to do their utmost to keep them. So it's no surprise that money plays a role here.
Image: KTC
KTC workers are older than the average worker in an apparel factory - and thus more experienced. (Quelle: KTC)
Quality matches experiences: According to KTC estimates, the average age of workers in an apparel factory is around 20. At KTC, however, the average age is 29.
Image: KTC
Workers produce high-quality products in hard spade-work. (Quelle: KTC)
There is a large amount of detail work which is often not appreciated by the consumer who has no idea of the effort involved. This is one of the main reasons to become a brand. Once the consumer accepts a brand’s quality promise, the customer trusts the logo and no longer sees the need to collect additional information.
Image: KTC
Gerhard Flatz, KTC managing director  (Quelle: KTC)
“When suppliers to the brands are considered by the end consumer as more important than the brands themselves, we, too, need a new approach.” Gerhard Flatz, managing director KTC, calls for an adoption of original manufacturers to changing consumption patterns. This is why he would like to see KTC as an ingredient brand to some extent one day.
Image: KTC
Working with laminates requires close attention. (Quelle: KTC)
Attention, please! When working with laminates, there must be no mistakes. Otherwise, waterproofing and breathability will be compromised.
Image: KTC
CSR expert Prof. Dr. Nick Lin-Hi looks at the working conditions at KTC. (Quelle: KTC)
The shop floor at KTC is no traditional sweat shop, even though the picture may suggest it. Here, too, though it is about payment for achievement, and productivity is defined by the volume of items manufactured in a certain period of time. In order to become a manufacturing brand, KTC depends on highly qualified employees and their expertise. This is what is supposed to make the difference to competitors.
Image: KTC
Workers at the KTC factory at work (Quelle: KTC)
Sometimes people wonder whether the workers really know to what extent Western customers appreciate their work. At times, it looks like an unfair distribution of the laurels. The brands walk away with the honor and glory whilst the people who put in the hard work are these seamstresses among others.
Image: KTC
Manual work in the high-end segment calls for a lot of experience. This is readily available in China. (Quelle: KTC)
In the apparel business, KTC sees China’s success story as deriving from an ingenious combination of manual work and high-tech processing. Fully automatized manufacturing is often better placed in Europe because of the reduced expenses on human resources. Manual work in the high-end segment, though, calls for a lot of experience. This is readily available in China.
Image: KTC
Share gallery:
Rate gallery:
Comments
Key Topics
ISPO Newsletter
ISPO Newsletter
Signup now
Social Media