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 Liz Robbins is back in “her” company
Outdoor | 12.01.2016

Apparel brand Royal Robbins

Liz Robbins is back in “her” company

Liz Robbins is back in “her” company. Family Robbins (Quelle: Royal Robbins)
The goal of Liz Robbins’ return is to help restore the travel brand back to its former strength.
Bild: Royal Robbins
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Royal Robbins, the outdoor-inspired label of travel and leisure wear from California, has got new support. “New” in the team is Liz Robbins, who founded the company, back in 1979, together with her husband and climbing partner Royal Robbins.

The former head of design will act as a consultant to Michael Millenacker, whom she knows all too well. He served as marketing and sales director of RR in the 1990s and rejoined Royal Robbins as CEO in September 2015.

The goal of Liz Robbins’ return is to help restore the travel brand back to its former strength.


The Robbins couple sold their company in 2000. It was run, from 2007 through 2015, by Kellwood, a large U.S. apparel marketer. Just last year, Kellwood sold RR to Bruckmann, Rosser, Sherill & Co., a New York-based private equity investor.

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