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Starting 2018, the Munich Marathon will have a title sponsor at its start for the first time in its history. The insurance group Generali secured the naming rights for itself until 2020.
Winand Krawinkel is Managing Director Central Europe at Adidas. Starting in October, he will have a new function.
Nike is launching a new jersey for the NBA season 2017/18: A built-in NFC chip is used to provide fans with app content for their stars on the smartphone.
NikeConnect is the new technology that will bring current content from NBA fans to their stars on their smartphones - using NFC technology in their fan jerseys. By means of a near-field communication chip in the new connected jersey, buyers have the opportunity to use an app to continuously play new content such as pre-game videos, highlights or music playlists.
The jerseys will be available worldwide from 29 September. Nike hopes that this will help it to keep its customers even closer to the sport and brand.
Private brewery Erdinger Weißbräu is remaining loyal to winter sports, and has extended its sponsorship agreement with the BMW IBU Biathlon World Cup.
With the project "TextileMission", the Federal Association of the German Sporting Goods Industry with its companies, WWF Germany and two universities want to reduce the environmental impact of plastic microparticles in clothing.
After 15 years with the Intersport Group, Executive Board member Jochen Schnell is leaving the company at his own request on 30 September 2017. Chairman Kim Roether and Executive Board member Hannes Rumer will be taking over the operational business.
The Indian market is becoming increasingly important for Puma. CEO Björn Gulden has now explained how the sporting goods manufacturer succeeds in India.
Moritz Maier is the new Head of Marketing. He is expected to promote digitization and comes from another well-known sports brand.