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Sales, marketing, and purchasing: Digitization is changing companies in nearly every sector. Five big outdoor brands revealed to ISPO.com how they’re dealing with it.
Under the leadership of CEO Kasper Rorsted, the sporting goods manufacturer Adidas is realigning their marketing strategy to focus on these six major cities: Shanghai, New York, London, Paris, Tokyo and Los Angeles.
Synonymous with mountaineering and outdoor apparel, BLACKYAK has launched a collection that will give an all-round cool touch performance. Since its conception in 1973, this South Korean brand has become a global player in design and performance combined with highly technical fabrics for mountaineering through to winter sports. A seasoned winner of ISPO AWARD, the focus of this new collection is on cool touch and freshness.
“BLACKYAK is targeting growth globally and we partnered with Hyosung who is a leader in innovative fibers to support our continuous development “ said Woon Suk Jung, President of BLACKYAK.
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“BLACKYAK has traditionally been a mountaineering outdoor brand.
Adidas is apparently planning to close roughly 160 of its stores in Russia this year. CEO Rorsted justifies this with the Russian sanctions and the poor economy.
The watch and accessories brand Nixon now has Scott Kerslake as the new Chief Executive Officer. He will continue to drive forward worldwide expansion. Kerslake is coming from the yoga and outdoor clothing manufacturer Prana, where he was CEO since 2009.
Odlo is working towards climate protection together with the nonprofit organization Myclimate. One percent of revenue goes towards the reforestation project in Nicaragua.
Under Armour is looking for a media expert specifically to take care of CEO Kevin Plank’s statements. This has been triggered by a statement about US President Donald Trump which caused a stir.
From a spontaneous idea while out hiking to a successful start-up: Claus Bretschneider tells a gripping founding story.
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