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In Asia, the Chinese sportswear manufacturer 361° is already the second largest sports brand. Now the brand wants to conquer Europe with its running shoes.
The British sports shoe brand KangaROOS and Swabian chainsaw manufacturer STIHL are striking up a cooperation that seems unusual at first glance.
The result is the STIHL x KangaROOS Ultimate: a running shoe made of two different types of suede in the STIHL colors of gray and orange.
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It’s based on the KangaROOS Ultimate from 1992, and is the first collaboration of the two companies. The quantity is limited to 400 pairs worldwide, which are each distributed in wooden boxes.
The occasion for the special design is STIHL’s 90th birthday. The shoe will come onto the market on December 10.
Diving startup Buddy-Watcher seeking investors: So as to be able to develop their product, a wearable for underwater communication, the young company from Pforzheim, Germany, has started a crowdinvesting campaign.
Nike has extended its cooperation with the English Football Association (FA) for the long term.
All your sporting desires fulfilled in a completely new shopping experience: Adidas inaugurated its biggest flagship store in the world with plenty of glitz and glamour.
The International Association of Athletics Federations (IAAF) has found itself a new sportswear sponsor: Asics is to replace Adidas, taking on the role of outfitter and main sponsor.
Sherpa Adventure Gear continues to manufacture a large proportion of its goods in Nepal, its home country and one torn by a devastating earthquake.
The sports equipment industry is in upheaval: The World Federation of the Sporting Goods Industry (WFSGI) brought representatives from all industries together.
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