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Mercedes-Benz expands its sponsorship of national surfing events. The Stuttgart-based car manufacturer is the new title sponsor of the kite surfing World Cup in Fehmarn.
The staffing upheaval at the Oberalp Group continues: After eight years, General Manager Central Europe Christoph Mannel is leaving the outdoor company.
Lowa Sportschuhe GmbH registered a slight slump in sales in 2016. The outdoor company from Jetzendorf announced this. According to them, turnover sank from 152 to 147 million euros, “but another growth in sales to 153 million euros is expected for the year 2017.”
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The drop in sales can be explained by a “shift in the product in the product mix,” Lowa announced. CEO Werner Riethmann also explained the slump compared to the previous year with a special effect from 2015, when a large-scale order by NATO for military footwear was received in France.
Lowa produces about 2.
The helmet part manufacturer Mips keeps on growing. Sales in the first quarter of 2017 have doubled in comparison to the same period of the previous year, shared CEO Johan Thiel on Thursday.
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The company shared that the net sales from Mips amounted to 21.1 million Krone in Q1 (2.19 million euros). That is an increase of 105 percent.
Mips has been listed on the Nasdaq Stockholm since March.
Mips: Successful as helmet ingredient supplier
CEO Johan Thiel was also pleased with an adjusted operating profit in the region of 0.17 million Euros (previous year: -0.34 million Euro). In his Annual Report, the Mips CEO highlighted the positive responses that he and his team received at ISPO MUNICH 2017.
Adidas creates a new position on the executive board and makes a major step forwards: For the first time with Karen Parkin, a woman sits on the executive board.
Eliud Kipchoge may have failed in his attempt to run the marathon in under two hours, but Nike still registered their mission “Breaking2” as a success. Even their biggest competitor congratulated them.
Does sustainability shut out profit in the outdoor business? No, says Jill Dumain. The new CEO of bluesign technologies speaks about future trends.
Vaude is known for sustainability and high social standards. Now the outdoor specialist has received two accolades at once for its achievements in this area.
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