"As a regular visitor of ISPO, I follow ISPO BRANDNEW from the beginning. In 2005 I was a winner myself with my brand „Spank“. It wasn’t only a great experience, but a remarkable success in the early years of my business. To be appointed to the jury now, and to be able to select the best newcomers, is a great honor for me and I am really looking forward to be part of it."
Since 1998 Sven Mack is actively involved in the bike industry. In the early years he was responsible for the Marketing of a big bike importer.In 2003 he founded the bike components brand „Spank“, and was ISPO BRANDNEW winner in 2005. Since then they are very successful and „Spank“ is available worldwide. With the foundation of his own label, he also started the distribution company „Sports Nut“. They saw the opportunity in the emerging free ride und gravity trend and are proud to be one of the leading suppliers in this segment. As a result they were able to take the gravity bike segment out of ist niche status. Today Sports Nut GmbH imports more than 20 bike brands for the German and partly European markets.
Sports Nut GmbH