"ISPO BRANDNEW is a perfect platform for new brands and ideas that generates a lot of attention in the industry and the market, which in turn is a business accelerator. That’s especially in the first year irreplaceable. As a multiple winner of this competition, I think I can offer a good input as a jury member - especially since I can identify very well with the daily problems in the startup phase. Thereby I really want to help picking the gold nuggets from the coal pile."
Peter Bauer is a veteran of the snowboard scene. He started snowboarding in 1984, when everything was just in the beginning.
His great passion is to test new material and to drive new courses. That’s why the multiple Snowboard World Champion has joined forces with the Bavarian freeskiers Anian Thrainer and founded the Ski and Snowboard brand Amplid in 2004.
The company represents the philosophy of togetherness and is directed against the old ski and snowboard love-hate in the parks and on the slopes. So Amplid is also the only brand that has produced away from the first day skis and boards.