"ISPO BRANDNEW brought some changes into my life. Many doors were opened for me, I could show lots of people my world and give proof of my talent at various levels of the fashion industry. In addition to my activities as a designer I got the chance to teach at a design academy. It makes me very happy to be surrounded by innovative and creative people, whom I can share my knowledge with. That’s how I can give ISPO and the coming ISPO BRANDNEW winners back what I received 10 years ago."
Szonja Lang is the designer behind Tyra Clothing. After finishing her studies in Vienna, Austria, she debuted with a fully functional, nicely useable everyday men’s wear line. Her first international success as the head of Tyra was achieved 2006 in Munich, at the seasonal ISPO trade convention. There she was a winner at ISPO BRANDNEW, which pointed the international fashion’s spotlight on her collection.
Tyra Clothing successfully participated on the fashion weeks of Barcelona, Berlin, Vienna and New York. Functionality is the most important criterion of the design, which gives the products a sporty feel while keeping their everyday elegance.
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