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Home > Awards & Innovation > ISPO BRANDNEW


The world's largest start-up competition in the sports business!

Application information

Participation for ISPO BRANDNEW 2018 will be open in August 2017 to all brands in the sports business that have not been listed as an exhibitor at ISPO before and are founded in 2014 or later.

Transport, Liability and Insurance

The shipping address for the product samples and additional material is

c/o Pascher+Heinz GmbH
Vivien Neubauer
Joseph-Wild-Straße 20
81829 Munich
Tel.: +49 89 944 196 18

ISPO BRANDNEW participants bear the cost of shipping (delivery and return) their product to the jury meeting, and to the exhibition. The products are to be delivered in re-usable packaging. Winners’ and finalists’ submissions will be returned during ISPO. The return of all other products will be arranged as soon as possible after the jury decision. If desired, products may also be collected on the organizers’ premises.

To avoid problems at the customs it often helps to declare a merchandize value of under Euro 50.-. Please also put “Sample for ISPO BRANDNEW competition – Not For Sale” on your packing slip.

Participants also carry the liability for damages or additional costs. There is no insurance for the submitted products on the organizers’ side. We recommend a shipping and trade fair insurance, particularly against break/damage, loss and theft.

Application for ISPO BRANDNEW 2018 is now online.




ISPO BRANDNEW is the biggest platform for sporty startups worldwide. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners among GoPro, Naish Kites, Maloja, Nixon or On are shaping the market today. The application phase for 2017 starts now and creates an opportunity for young enterprises to successfully launch themselves into the market. 

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