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Home > Awards & Innovation > ISPO BRANDNEW


The world's largest start-up competition in the sports business!

Application information

Participation for ISPO BRANDNEW 2018 will be open in August 2017 to all brands in the sports business that have not been listed as an exhibitor at ISPO before and are founded in 2014 or later.

The Ultimate Platform for Sports Innovations

ISPO BRANDNEW's online presence is more than just a website: it is a platform for innovations by young sports brands.

Second Home for Innovations

Here, the best young brands of the sports industry are offered a presentation space that guarantees public interest by the most important associates of the trade. The exhibitors themselves are responsible for maintaining the website and posting news on important developments of their brands. Apart from their own website this is an opportunity to get in touch with a multiple of their target group, as the site is used by many decision makers in the sports industry.

The website is well frequented throughout the entire year and has become an important medium with which all of the ISPO BRANDNEW exhibitors are able to present their developments to a large number of sports fans.
Dealers, Distributors and Opinion Leaders – Global Information

Exactly these benefits are attracting the visitors, making the ISPO BRANDNEW website an important tool to the sports industry. The page is an inimitable source for extensive, well edited information on excellent new brands and innovative sports equipment. Pictures, videos, editorial content, and news provide a quick and detailed overview on current goings-on in the sports industry.

Application for ISPO BRANDNEW 2018 is now online.




ISPO BRANDNEW is the biggest platform for sporty startups worldwide. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners among GoPro, Naish Kites, Maloja, Nixon or On are shaping the market today. The application phase for 2017 starts now and creates an opportunity for young enterprises to successfully launch themselves into the market. 

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