ist auch auf deutsch verfügbar ×
Flash poll for Business Professionals: Your opinion counts! Participate now – in just two minutes
Home > Awards & Innovation > ISPO BRANDNEW


The world's largest start-up competition in the sports business!

Application information

Participation for ISPO BRANDNEW 2018 will be open in August 2017 to all brands in the sports business that have not been listed as an exhibitor at ISPO before and are founded in 2014 or later.

Premium Position, Premium Service

Creating an optimal exhibition presence at the world’s largest sports trade fair is utterly important for young brands. This is also true for you and your product, because when exhibiting at the ISPO BRANDNEW Village, young companies are treated to a wide range of benefits.

ISPO BRANDNEW 2016 Village

Premium Position – The Ultimate Hot Spot for ISPO Innovations

For many years the ISPO BRANDNEW Village has been an ongoing attraction for ISPO MUNICH visitors. Here all young innovators’ products are assembled. If you’re looking for novel products and something extraordinary, ISPO BRANDNEW Village is the place to go.

ISPO BRANDNEW Village is advertised to trade visitors throughout the whole exhibition area as well as in all of ISPO´s communication channels. With one’s arrival at the village the spirit of ISPO BRANDNEW is obvious. 2,500 m² of innovative, prizewinning products that have been selected by an expert jury await the visitors. Our cozy in-house lounge is available for business negotiations in calm surroundings, far away from the exhibition hustle and bustle.

Premium Service – Ideal Support during the Exhibition

Our exhibitors are offered an all-round no-worry package. We take care of planning, set-up and dismantling. Of course, security services, daily cleaning, costs for electricity and water, lighting and some basic furnishing are also included in the program. This way the exhibitors are spared some enormous costs, and it also helps them to concentrate fully on presenting their products and their message in the best light. They just need to arrive, to equip their booth with their own designs and they are ready for ISPO MUNICH.

We even tend to our exhibitors’ physical well-being: at our ISPO BRANDNEW Bar participants and their business associates are offered drinks by our service staff.

The winner booth (including carpet, electricity, lighting and cupboard) is completely free of charge. The finalists will have to pay 1.650 € (plus VAT) for their booth. The amount will be refunded when the finalist registers as a regular exhibitor at ISPO MUNICH in 2019 or 2020.

The booths at ISPO BRANDNEW Village are selected; they are only assigned within ISPO BRANDNEW. External rental of the booths is not possible.

Application for ISPO BRANDNEW 2018 is now online.




ISPO BRANDNEW is the biggest platform for sporty startups worldwide. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners among GoPro, Naish Kites, Maloja, Nixon or On are shaping the market today. The application phase for 2017 starts now and creates an opportunity for young enterprises to successfully launch themselves into the market. 

ISPO Newsletter
Signup now
Social Media