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Home > Awards & Innovation > ISPO BRANDNEW


The world's largest start-up competition in the sports business!

Application information

Participation for ISPO BRANDNEW 2018 will be open in August 2017 to all brands in the sports business that have not been listed as an exhibitor at ISPO before and are founded in 2014 or later.

Contacts to the Media

Innovations and novelties are the icing on the cake of almost any coverage on trade fairs. To make media aware of which new and hot products they are to expect, extensive information measures are taken in the forefront of ISPO MUNICH.

Personal Contacts and Huge Networks

For all ISPO BRANDNEW participants, press releases are written and actively sent to press representatives. In order give our young brands the best possible support journalists are supplied with the latest information through personal contacts and our extensive media network across all channels.


On-Site Information

Hundreds of media and press representatives visit ispo every year for coverage on exhibition news. Almost invariably their first stop will be one of the press centers. There, at the latest, they will make contact with ISPO BRANDNEW information.

Official press photos and press kits including relevant data on all exhibitors are available in assigned areas and press sections. Furthermore, press material is displayed at the respective ISPO BRANDNEW section.

All ISPO BRANDNEW exhibitors can also directly post their information online in the press box, where journalists can download the desired material.

Not a Substitute, but Support

Still, all of those measures are not intended as substitute for the essential press work of each exhibitor. It is also important to build your own community and to create opinion leaders. It is your declared responsibility to advertise your brand and your product innovations. This is why is at your disposal. The project team fully supports these measures and is happy to help with generous and targeted distribution of information.

Application for ISPO BRANDNEW 2018 is now online.




ISPO BRANDNEW is the biggest platform for sporty startups worldwide. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners among GoPro, Naish Kites, Maloja, Nixon or On are shaping the market today. The application phase for 2017 starts now and creates an opportunity for young enterprises to successfully launch themselves into the market. 

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