The world's largest start-up competition in the sports business!
Participation for ISPO BRANDNEW 2018 will be open in August 2017 to all brands in the sports business that have not been listed as an exhibitor at ISPO before and are founded in 2014 or later.
Compared to established brands, upcoming young companies face one major problem: the lack of publicity. It’s obviously no help if no one notices your awesome innovation. Changing this is one of the main targets of ISPO BANDNEW. In other words: Young brands are put in the limelight with ISPO BRANDNEW.
There is a distinctive difference between regular exhibition stalls that can be rented by anyone and the assigned booths in the ISPO BRANDNEW Village. The entire ISPO BRANDNEW Village has an enormous outreach and has established itself as THE innovation center not to be missed when visiting ISPO MUNICH.
Directly after the jury decisions the PR apparatus kicks off. A smooth-running network of press, dealers, distributors and sports industry opinion leaders is fed with all of the relevant information. For each exhibitor texts are written, photos taken (to some extent), and press kits are assembled. This way, right from the start, public interest is directed through the jungle of information towards our newcomers’ products.
ISPO BRANDNEW exhibitors also enjoy a lot of other benefits:
So, for the young brands the way to a successful ispo appearance is being paved by the ISPO BRANDNEW organizers a long time before the exhibition kick-off.
Selected exhibitors of ISPO BRANDNEW are also invited to appear at ISPO OnSnow Preview. There they get the chance to present themselves to German TV stations such as ARD, Pro7, Sat1, RTL, N24, and BR and many more. As experience has taught, these stations usually include the most relevant info clips in thematically appropriate programs. This has an enormous public impact with a huge scope and priceless benefits.
Application for ISPO BRANDNEW 2018 is now online.
ISPO BRANDNEW is the biggest platform for sporty startups worldwide. Since the year 2000, ISPO has searched and designated the most promising newcomers of the sports industry. Former award winners among GoPro, Naish Kites, Maloja, Nixon or On are shaping the market today. The application phase for 2017 starts now and creates an opportunity for young enterprises to successfully launch themselves into the market.