Personal Contacts and Huge Networks
For all ISPO BRANDNEW participants, press releases are written and actively sent to press representatives. In order give our young brands the best possible support journalists are supplied with the latest information through personal contacts and our extensive media network across all channels.
Hundreds of media and press representatives visit ispo every year for coverage on exhibition news. Almost invariably their first stop will be one of the press centers. There, at the latest, they will make contact with ISPO BRANDNEW information.
Official press photos and press kits including relevant data on all exhibitors are available in assigned areas and press sections. Furthermore, press material is displayed at the respective ISPO BRANDNEW section.
All ISPO BRANDNEW exhibitors can also directly post their information online in the press box, where journalists can download the desired material.
Not a Substitute, but Support
Still, all of those measures are not intended as substitute for the essential press work of each exhibitor. It is also important to build your own community and to create opinion leaders. It is your declared responsibility to advertise your brand and your product innovations. This is why www.ispo.com/brandnew is at your disposal. The project team fully supports these measures and is happy to help with generous and targeted distribution of information.