There is a distinctive difference between regular exhibition stalls that can be rented by anyone and the assigned booths in the ISPO BRANDNEW Village. The entire ISPO BRANDNEW Village has an enormous outreach and has established itself as THE innovation center not to be missed when visiting ISPO MUNICH.
Directly after the jury decisions the PR apparatus kicks off. A smooth-running network of press, dealers, distributors and sports industry opinion leaders is fed with all of the relevant information. For each exhibitor texts are written, photos taken (to some extent), and press kits are assembled. This way, right from the start, public interest is directed through the jungle of information towards our newcomers’ products.
ISPO BRANDNEW exhibitors also enjoy a lot of other benefits:
So, for the young brands the way to a successful ispo appearance is being paved by the ISPO BRANDNEW organizers a long time before the exhibition kick-off.
Selected exhibitors of ISPO BRANDNEW are also invited to appear at ISPO OnSnow Preview. There they get the chance to present themselves to German TV stations such as ARD, Pro7, Sat1, RTL, N24, and BR and many more. As experience has taught, these stations usually include the most relevant info clips in thematically appropriate programs. This has an enormous public impact with a huge scope and pricelesse benefits.