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Priceless public interest

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Compared to established brands, upcoming young companies face one major problem: the lack of publicity. It’s obviously no help if no one notices your awesome innovation. Changing this is one of the main targets of ISPO BANDNEW. In other words: Young brands are put in the limelight with ISPO BRANDNEW.

There is a distinctive difference between regular exhibition stalls that can be rented by anyone and the assigned booths in the ISPO BRANDNEW Village. The entire ISPO BRANDNEW Village has an enormous outreach and has established itself as THE innovation center not to be missed when visiting ISPO MUNICH.

Directly after the jury decisions the PR apparatus kicks off. A smooth-running network of press, dealers, distributors and sports industry opinion leaders is fed with all of the relevant information. For each exhibitor texts are written, photos taken (to some extent), and press kits are assembled. This way, right from the start, public interest is directed through the jungle of information towards our newcomers’ products.

ISPO OnSnow Preview (Quelle: ISPO BRANDNEW)
ISPO OnSnow Preview

ISPO BRANDNEW exhibitors also enjoy a lot of other benefits:

  • Each brand is presented in our high gloss ISPO BRANDNEW Magazine
  • Media associates invited to the ISPO BRANDNEW Award ceremony
  • An assigned area on as a presentation space for the brand
  • Entries in our newsletter which is distributed to thousands of international readers
  • Photo shoot for selected brands
  • Press material (digital and print) as well as an ISPO BRANDNEW USB press kit
  • Press material for download on the website
  • Advertising in ISPO’s leading media products (ISPO catalogue, visitor pocket guide, info terminals, in connecting passages between the halls and many more)
  • Posters throughout the entire exhibition area

So, for the young brands the way to a successful ispo appearance is being paved by the ISPO BRANDNEW organizers a long time before the exhibition kick-off.

TV Coverage

Selected exhibitors of ISPO BRANDNEW are also invited to appear at ISPO OnSnow Preview. There they get the chance to present themselves to German TV stations such as ARD, Pro7, Sat1, RTL, N24, and BR and many more. As experience has taught, these stations usually include the most relevant info clips in thematically appropriate programs. This has an enormous public impact with a huge scope and pricelesse benefits.

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