Every year ISPO honors extraordinary sports products with the ISPO AWARD. The ISPO AWARD has established itself as seal of quality for the sporting goods industry. Retailers value it as an orientation tool for future product selections; journalists appreciate it as an overview of outstanding product innovations; and consumers appreciate receiving a neutral recommendation by independent experts.
The application period for ISPO AWARD 2018 will start at October 16th, 2017 and end by January 10th, 2018.
Detailled information on categories, requirements, dates, benefits and costs can be found below the following panels:
The products will be evaluated according to these four criteria. Innovation, design and functionality are further defined by two specific questions. Entrants are advised to use the following questions as a guideline for their application. This will make sure that the jurors receive all the important information necessary for the evaluation.
What is the “big idea” and the basic concept of the product?
What is the “big idea” and which technical, functional or aesthetic innovations distinguish this product?
Which technical, functional or aesthetic innovations distinguish this product from the competition?
What are the reasons for the selected materials and production technologies?
What is the product’s design concept and how does the design support the functionality and ease of use?
What is the product’s design concept?
What were the reasons for the selected materials and production technologies; how were they adapted to fulfill the requirements of this specific product, range of use and its target group?
What are the design criteria concerning engineering and manufacturing of this specific product?
In which way is the product more efficient to use easier to learn and/or more satisfying than the competition?
|FUNCTIONAL ASPECTS OF MATERIAL AND FIT|
What are the main features (e.g.water-resistance, breathability, durability or elasticity) that make up the materials and thus the final product? What requirements does the fit comply with?
What are the benefits for the user? What new opportunities will arise for the target group (Evolution vs. Revolution)?
|LEVEL OF IMPROVEMENT/BENEFICIAL ASPECTS|
What are the benefits for the athlete and what is the impact on the athlete’s wellbeing and performance?
The Eco Responsibility questionnaire, the information and the evaluation system are partially based on the GreenRoomVoice ECOrating. GreenRoomVoice evaluates responsible brands and their products according to its scientific ECOrating®. Please find out more about it on www.greenroomvoice.com.
Relevant for all entries: Minimal use of marketing catchwords and phrases, please. The jury wants to understand the products. Facts are thus considerably more important than colorful catchwords and advertising claims.
Every year, ISPO honors the most exceptional sporting goods with the ISPO AWARD. A jury consisting of independent sports business professionals evaluates several hundred entries – also from non-exhibitors – following clearly defined criteria. This premium selection presents a welcome orientation for both sports business professionals as well as end-consumers. It serves as a reference for retailers when choosing their upcoming product range; to end-consumers, it is seen as an important purchase argument. Both trust the jury's neutral decision.
The jury and the ISPO AWARD team are looking forward to another set of numerous interesting applications.