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 Barcelona - Digitalize
22.05.2017 | ISPO ACADEMY

Barcelona - Digitalize

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On May 22, ISPO ACADEMY will be stopping off at Barcelona for the fifth time. ISPO MUNICH is teaming up with Spanish sporting goods association AFYDAD and the Barcelona Moda Centre for ISPO ACADEMY BARCELONA – DIGITALIZE.

Spanish speaking retailers and brands as well as the trade press are more than welcome at the event in order to gather and exchange ideas and information on all things digitization.

ISPO ACADEMY BARCELONA – DIGITALIZE is divided into three large themes presented by experts and insiders at round tables.

Stocks: What are the benefits of switching from bar codes to RFID? One retailer speaks from experience.

Digitalize Sales: Which data helps retailers to improve the efficiency of their store management? How can retailers achieve the "drive to store" effect?

Digitalize Experience: How can the use of digital content and customized offers help retailers to attract potential end consumers? How do retailers transform a standard store visit into an unforgettable experience?

Please note that the whole event is held in Spanish.



May 22, 2017

09.30 - 10:00

Welcome of participants and registration

10:00 - 10:10

Welcome by Xavier Berneda, Afydad – Spanish Sporting Good Industry Association- President

10:10 - 11:00

Digitalize experience

Visual communication and customization- how to create emotional value with the costumer.

Panel discussion: Xavier Armengou, General Manager – Roland DG Iberia / Josep Maria Coll, Commercial & Industrial Printing Division Manager– Epson Ibérica S.A.U. / Pau Molinas, COO and Partner – Exipple Studio (Gestoos)

Moderator: Guillermo G. Recio, Editor – Palco 23  

11:00 - 11:50

Omnichannel Experience

How to achieve a 360 experience
Gemma Pascual, Marketing Manager – Base Detallsport, S.A.


Pause – Networking coffee

12:30 - 13:15

Digitalize stocks

How to switch from “off” to “on” – manage goods and stocks reception 20 times faster.
José Juan Fernández, Manager – Retail Intelligence Solutions SLU – Sportmas (Nordic ID) / Jaime Gil, CEO – Brutalzapas

13:15 - 13:40

“ISPO MEDIA.COM” – The B2B2C international platform

Christoph Rapp, International Retail & Sales Manager of ISPO. 

13:40 - 13:50

Closing Remarks

Marta Bombardó, General Manager – BMC / Martina Claus, Managing Director – FIRAMUN-ICH, S.L.  

Sign up

Registrations for ISPO ACADEMY BARCELONA – DIGITALIZE can be sent to the following email address:

Please include the following information in your registration email: Surname, name, company, position and phone number

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