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 Conference at ISPO MUNICH 2017
. ISPO ACADEMY Konferenz auf der ISPO MUNICH
ISPO ACADEMY Konferenz auf der ISPO MUNICH
05.02-08.02.2017 | ISPO ACADEMY

Conference at ISPO MUNICH 2017

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Description

In 2017 the ISPO ACADEMY Conference will take place in the Conference Arena at Entrance East of ISPO MUNICH 2017.
During all four days of the trade show lectures, discussions and presentation provide show visitors with insights into the latest developments in the sports industry in retail, design and marketing.

Please note that some lectures will only be available in English (E) or German (D) and a simultaneous translation service is only available on events with (ET) or (DT) respectively.  

Schedule

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February 5, 2017 | Retail Day

10:00

Motivation and Connected Devices

Andy Gugenheimer, My Money Time (ET)

10:30

Proximity Marketing and its benefits for retail

Oleg Morajko, Moca Platform (ET)

11:00

Digitalizing retail experience - From my stock to my sales

José Juan Fernández, RBS Retail Business Solutions (ET)

11:30

The five biggest mistakes in marketing of sport-brands

Peer Hartog, Gerlachhartog Markenkommunikation (DT)

12:00

Sustainability as an approach to help saving the planet whilst still making money

Andreas Andrén, WeAre SpinDye (ET)

12:30

Innovation & Sustainability: Rethink or Die

Michael Schragger, Sustainable Fashion Academy (SFA) (ET)

14:00

Presentation of the ISPO SPORTS EVOLUTION REPORT

Followed by the Panel Discussion „The consumers perspective on the transforming sports goods market“.
Dr. Ottmar Franzen, Konzept & Markt (DT)
Anja Wolf, Polar Electro GmbH
Peter Brugmann, ASMAS Verband Schweizer SportfachhandelMoritz Keller, Keller Sports GmbH
Alexander Biesalski, Biesalski & Company (Host)

15:45

Keller Sports - 11 years of innovations in premium sporting trade

Moritz Keller, Keller Sports GmbH (DT)

16:15

Ingredient Brands – in it to win it

Jochen Lagemann, Primaloft GmbH (DT)

16:45

NFC touchpoint for seamless retail experience

Stefan Wolf, pop that tag GmbH (ET)

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February 6, 2017 | Industry Day

09:30

Business in Asia

Martin Kössler, Helping You Grow International Business AB (ET)

09:35

China Wintersport Industry White Book

Benny Wu, Vanke Group (ET)

10:00

Entering the East Asian market - About the future of sports industry distribution in East Asia

Expert Panel (ET)Martin Kössler, Huginbiz (Host)
Soo Hoon Chae, KOIA
Jay Byun, Descente
Takaya Myoshi, ISPO Japan
Thaddeus Müller, Fiducia
Oliver Wang, ISPO Asia
Benny Wu, Vanke Group

10:45

The opportunities and future trends of woman fitness in China

Frank Penning, Yvetter Sports EMEA (ET)

11:30

Women in the Sports Business

Panel Discussion on women as target of the Sports Industry (DT)
Konstantin Rentrop, Sporthaus Schuster
Anny Cardinahl, Outdoordeluxe
Julia Baumann, Marmot Mountain Europe GmbH
Isabel Milbert, Dynafit GmbH
Cornelia Steinborn, edding L.A.Q.U.E
Monika Fiedler (Host)

13:00

Dein Winter. Dein Sport. Symposium: The winter sports market – challenges & potentials

Panel Discussion: What challenges is the winter sports market facing and where do its potentials lie? This is what will be discussed by renowned experts from the winter sports business. (DT)

Klaus Dittrich, Messe München
Thomas Scheck, Intersport
Antje von Dewitz, Vaude
Waltraud Lenhart, Leki
René Harrer, Head
Peter Hennekes, Deutscher Skilehrerverband
Gela Allmann, Dein Winter. Dein Sport.
Peter Schlickenrieder, Dein Winter. Dein Sport.
Gerd Schönfelder, Dein Winter. Dein Sport.
Guido Heuber (Host)

14:15

Wearable Technologies

Christian Stammel, WT (DT)

14:45

The Future of Sports and Electronics – thin, flexible, easy to integrate and wearable

Wolfgang Mildner, MSWtech (DT)

15:15

Smart Electronically Climatized Clothing (SECC) with HYDRO_BOT

Trond Heldal, Osmotex (ET)

15:55

Design Trend Inspiration Presentation 2018

Anouk Groen, RNA Design NV (ET)

16:25

Customers and markets in transition: What's the consequence regarding shop design? An observation

Anny Cardinahl, Outdoordeluxe (DT)

17:00

ISPO ACADEMY Masterclass Presentation (E)

Results from the four days of ISPO ACADEMY Masterclass
More information

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February 7, 2017 | Sports Communication Day

09:30

ISPO BRANDNEW Digital (E)

Who is going to outperform all the others with his pitch? Be there when the expert jury announces the Digital Newcomer 2017 of ISPO BRANDNEW.
More information: brandnew.ispo.com

11:00

Digital Marketing – What has changed? The Industry Perspective

Sascha Liebhardt, New European College (E)

12:20

Fans Rule – Sports Marketing in the Digital Age

Benjamin Reininger, Dazn (E)

13:20

Content Marketing in the digital world: How brands build their own digital media house

Sascha Pallenberg, mobilegeeks.de
and Karsten Lohmeyer, The Digitale (E)

13:50

Influencer Marketing – Hype or viable business model? Panel Discussion (E)

Pit Gottschalk, Funke Mediengruppe
Sebastian Canaves, off-the-path.com
Dirk von Gehlen, Süddeutsche Zeitung
Lee Jakobs, Marker Dalbello Völkl

14:50

Digital Marketing – What has changes? The Consumer Perspective

Sascha Liebhardt, New European College (E)

15:20

Opportunities in China's Sports Industry

Dr. An Fuxiu, SportBank

15:50

Wisdom of the Crowds - how consumer experts enable the development of outstanding products

Jens-Uwe Meyer, innolytics (E)

16:20

New Realities - How Digital changes our daily lives

Stefan Göppel, RE`FLEKT (E)

16:50

The Role of Artificial Intelligence in Outdoor Sport

Tim Sharp and Erica Shorter, Uniform (E)

More

February 8, 2017 | Career Day

09:30

ISPO ACADEMY Trainee Project

Kickoff, Christoph Rapp, ISPO (D)
Invitation/registration required

09:45

ISPO ACADEMY Trainee Project

Safety sella Education - next generation: Risk management knowledge, services that boosts sales in retail, Gerd Bittl, Sportsella (D)
Invitation/registration required

10:15

Applications and job interviews

Andy Gugenheimer, AG Sport Consulting, ISPO JOB MARKET (D)
Additional information on the ISPO Career Days 2017 for recruiters and job-seekers
Invitation/registration required

11:15

ISPO SPORTS EVOLUTION REPORT–The transforming sports goods market defined by the consumer

Dr. Ottmar Franzen, Konzept & Markt (D)
More information

12:00

Challenges and trends in the sporting goods industry

Organised by the alumni association Sportökonomie Uni Bayreuth e.V.
Susanne Pfrengle, Black Diamond
Martin Aegerter, pyua
Felix Knödler, Arc'terxy
Michael Jakob, PrimaLoft
David Gutekunst, Salomon
Dr. Tim Ströbl (Host)

14:15

ISPO ACADEMY Trainee Project

VSD salary study - new findings and facts for sport managers - Stephan Peter, VSD e.V. (D)
Invitation/registration required

15:15

ISPO ACADEMY Trainee Project (D)

800m fall into deep and back to the top – Film & Lecture by athlete Gela Allmann.
The registration is now closed.

16:00

ISPO ACADEMY Trainee Project

Young entrepreneurs in the sporting sector - experiences with my start-up. From the idea to a well-known product. How theory and practice can differ in reality – Fabian Winter (D)
Invitation/registration required

16:45

ISPO ACADEMY Trainee Project

Round Up, Christoph Rapp, ISPO
Invitation/registration required

Sign up

Sign up now

For getting your ticket, please click here!

The conference takes place within the ISPO MUNICH 2017. As professional visitor you are invited to participate in the conference program.

(Please notice that particular lectures and presentations are only accessible for a certain group of visitors.)
 

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