A fitness tracker doesn’t always have to be on your wrist: This wearable measures the athlete’s performance data in the ear. As a result, the in-ear monitor could be the future of tracking and lifestyle.
When it comes to sport and fitness gadgets the world of wearables has accelerated dramatically in recent years. As living a healthy is becoming an important sociological trend innovative wearable devices provide a brand new and high-tech way of staying in shape.
Even top model Lena Gercke was excited: 101 days before the opening of the Olympic Games, the German team's clothing for Rio was presented in Düsseldorf. Adidas is playing a more important role than ever before.
What's accepted without a problem today was still unthinkable just a few years ago: leggings in the office, jeans made of soft sweatshirt material. All of that wouldn't have existed without the athleisure trend. What’s it all about?