Perfectly blending style and function, the Fierce shoe embarked on a new way of thinking for Puma. In a male-focused industry, the brand wanted to empower its female athletes to be the best version of themselves. It is inspired by dance movements but rigorous enough for all training needs.
Jury-Statement about Fierce by Puma:
"The Puma Fierce shoes' quality and design are truly convincing. Finally, Puma is involving female athletes and offering a product that allows them to perform at their best." (Andrea Langheinrich, Consumer)