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GummiLove, rooted in the snowboard scene, is at home in all Freestyle sports, in the art and music segment. The brand uses an exciting combination of products, events, parties and workshops to address the target group of 13- to 25-year olds and to communicate its message for safer sex. The logo and the brand’s clear message “Love life and handle your body with respect” create a strong company presence and strengthen the brand’s position.

JURY STATEMENT

"Gummilove approached their social media activities in a very easygoing way. They tried new things in order to find out what makes sense and what doesn´t while building up a very active community. Their next step should be to work on reach and long-term activations in order for the story behind the brand to gain maximum effect."

Curt Simon Harlinghausen, Social Media expert